There is a new player in the Cape Town hotel scene, Vīb Cape Town (pronounced ‘vibe’), offering an enhanced, trendy experience for the current sophisticated traveller.

Vïb by Best Western is an international brand, aimed at the young urban traveller. It is brought to South Africa by Pan-African businessman and entrepreneur Muslim “Musi” Jaffer, who has been working with Best Western International since 2016 to introduce the Southern Hemisphere to the Vib concept.

An environmentally conscious, 76 room hotel on Green Point Main Road. Overlooking the stadium and the park with the backdrop of the ocean on one end and signal hill slop on the other end.

Entrance level starts with a minimal reception area with fully digitized check-in process and the seating area of the Eye Bar.

Led by Culinary Operations Manager, Johann Breedt, who earned his bones under Raymond Blanc in London, the Eye Bar is open 7 days a week.

Once morning service for hotel guests is completed, the Eye Bar is open for walk-ins with a few menus to choose from. The all-day menu is a South African and Eastern fusion with items like Daily Deli Sandwiches next to flavoursome Ramen (available from 12:00 to 22:00).

The Small Plates menu (available from 11:00 to 23:00) is designed to be enjoyed next to your drink and is made of a selection of snacks, finger sandwiches, tapas, a mezze platter and some refined versions of favourite local sweets. Think Red Velvet and White Chocolate Fudge!

For the busy, back-to-back appointments, business guests or out in town traveller, the bar is stocked with a selection of ‘grab and go’ beverage and food items, to keep you going throughout the day. In line with the hotel brand requirements, all menus will include Vegan and Gluten Free options.

We were invited to the first ever lunch service the hotel provided and can honestly testify to the fact that all plates returned empty to the kitchen.

The Eye Bar is currently running a special for 12 Grilled Prawns and wine for R195, till the end of February 2021.

Rooms are modern and minimalist, with each room’s WIFI having its own IP address to cater for secure business networks. Facilities even include a coffee machine in each room, making every room your temporary headquarters when in Cape Town.


Another first in South Africa is Vīb Cape Town introducing a special, lower rate for local travellers throughout the year with no exemptions. All that is required is to provide your South African ID upon arrival.

The roof allows 360° sights of the surrounding area and different seating arrangements. The plunge pool offers side right window to the ocean and downright windows to the bustling street below.

Art works in the lobby, halls, corridors and rooms created by intuitive artist Shafina Jaffer, who also happens to be the owner of the Jaffer Modern art gallery on the penultimate floor of the hotel. Over the last few years she created a new series of paintings especially with Vïb Cape Town in mind.

The art gallery occupies one of the hotels floors and is open to the public.

Entitled ‘Gathering: A Community of Portraits’ the exhibition showcases the many faces of Africa with over 80 portraits.

“This first exhibition aims to showcase a diverse outpouring of creativity,” says the show’s guest curator Margie Murgatroyd of Africa Nova. After seeking out artists from across the continent and looking beyond, to the African diaspora, Murgatroyd has selected works hailing from as far afield Tanzania, Kenya, Nigeria and right across South Africa, from KwaZulu-Natal to Gauteng. As a result, the new show makes for fascinating viewing.

The works on the show are wide-ranging, but are linked by a central theme. According to gallery director Shafina Jaffer: “The theme refers to the deep human need to congregate and the desire to commune. It is about our diversity, cultures and common humanity.”

Gathering opened to the public on 21 December 2020 and runs until 28 February 2021. Expect to see anything from painting to photography to sculpture. The artists featured include South African Masters such as Cecile Skotnes and Peter Clarke and contemporary artists such as Diane Victor, Colbert Mashile, Clare Menck, Koloki Nyamai, Ed Suter, Polly Alakija, Erise Silke and dozens more, including the gallery’s own director, who happens to be an artist herself.

The architecture and interior design of the gallery is by well-known local architect, Robert Silke who designed the entire hotel. The spacious interior features global-standard exhibition facilities that are combined with breathtaking sea views over Green Point towards Robben Island. With its emphasis on stand-out architecture and curatorial excellence, Jaffer Modern promises art collectors, artists and visitors alike a world-class gallery experience.

The gallery is open 7 days a week, excluding public holidays. Opening hours are from Monday to Friday, between 09:00 and 17:00, and on Saturdays and Sundays, between 09:00 and 13:00.