EXPERIENCE THE JOURNEY OF A DIAMOND
Direct from mine to finger
Experience the journey of a diamond direct from mine to finger at the Clock Tower and V&A Waterfront Shimansky Showrooms located in Cape Town, where each location offers a unique discovery and insight into the world of diamonds.
With over two decades of crafting and creating beautiful jewellery, Shimansky has expanded to include several jewellery stores nationally and recently, on New York’s iconic 5th Avenue. Each hand-selected diamond is cut, polished and set to perfection in Shimansky’s workshops in Cape Town.
Respected world-wide for innovative design and superior artistry, Shimansky has become one of the most recognised and revered jewellery brands in South Africa. To date, Shimansky holds more than ten jewellery design patents and over five international diamond cut patents. Their signature Millennium® diamond engagement ring is the most coveted engagement ring in South Africa and has become iconic in its own right.
Similarly, the classic My Girl® diamond cut is sought-after all over the world and is the first internationally patented diamond cut to originate in South Africa. Shimansky inspires the jewellery creation that speaks to your heart, be it from one of their original collections or a bespoke creation – to suit your unique taste.
For a one-of-a-kind diamond experience in a luxurious environment, the newly renovated Shimansky Showroom at the V&A Waterfront offers clients an insight into the journey of each unique diamond. Discover a behind-the-scenes view of the Shimansky team of master diamond cutters and goldsmiths as they create unique, bespoke jewellery with hand-selected GIA certified loose diamonds or tanzanite, set in glamorous gold or perfect platinum. Founder and CEO, Yair Shimansky says that this Shimansky Showroom is a tribute to the brand’s three-decade journey to international icon status. “We mark this milestone with the creation of a brand-new gem in the shape of the new V&A Shimansky Showroom, which shares the story of how a blend of ethical diamond sourcing, bespoke design, innovation and authenticity has made Shimansky the byword for world-class jewellery,” he says.
The meticulously-curated space offers a full-service bar area and a private diamond experience for clients seeking a more intimate, private jewellery selection affair.
The heart of the Shimansky Diamond Experience is nestled at the Clock Tower Precinct at the V&A Waterfront, near the Zeitz MOCAA and gateway to Robben Island. This beautiful location, set against the back drop of Table Mountain welcomes visitors to become part of a 3.3 billion year journey, with tales of a diamonds journey from formation deep below the Earth’s surface to the point at which it finds pride of place in a prestigious Shimansky Jewellers setting. The Cape Town Diamond Museum – one of Cape Town’s most unique and enduring tourist attractions; marks the start of the Shimansky Diamond Experience. The museum features several authentic artefacts that tell the amazing story of diamonds, and in particular – the story of South Africa’s diamond trade. While the world’s most famous, dazzling gems are often only part of private or corporate collections, it’s possible to see magnificent replicas such as: The Cullinan, The Hope, The Taylor-Burton and many more. It is also home to an opulent jewellery showroom, offering visitors an insight into the diamond cutting and polishing process with an on-site jewellery manufacturing workshop and factory.
The Shimansky Diamond Experience is perfect for Free Independent Travellers (FIT) as well as group travellers. The 45-minute, multilingual tour offers unique insights in the journey of a Shimansky diamond and highlights the craftsmanship inherent in every signature piece of jewellery produced by the team of select master craftsmen.
Shimansky diamonds are hand-picked by Yair Shimansky, where he inspects over 100 000 carats of diamonds per trip he makes to South African mines. “Selecting rough diamonds is an extremely specialised skill and its hugely subjective – there are only a handful of jewellers in the world who can do so”, he says. Shimansky’s involvement in every step of the process ensures their diamonds are conflict-free and ethically sourced.
Key to the hard-won reputation of Shimansky is the ethical and immaculate documentation of each stone’s journey from deep within the earth, to its sale as part of a dazzling item of jewellery. After the precious gems have been selected, they follow a carefully monitored path into the workshops of Shimansky’s expert artisans, where they are marked, cut and polished to the most exacting of standards, with a focus on brilliance, rather than size. In fact, most larger stones will become two or more cut diamonds, with an emphasis on showcasing their mesmerising character.
Such is Yair’s passion for bringing out the true fire in the most brilliant of stones, that – amongst many patents and technologies unique to the brand – he developed the Brilliant 10® diamond cut: the most brilliant diamond cut in the world. Only one in a million diamonds can be called a true ‘Hearts and Arrows’ and only one in a thousand diamond cutters are skilled enough to cut diamonds to such an extraordinary level of perfection.
The Shimansky Diamond Experience is an itinerary priority upon any travels to the Mother City.
|The Diamond Experience Clock Tower, Waterfront
Level 1, The Clock Tower, V & A
Tel: +27 21 421 2788
Level 1, The Clock Tower, V & A
Tel: +27 21 421 2788
To learn more about the world of Shimansky, visit www.shimansky.co.za
September 23, 2019
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