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A MUSEUM-FIRST INSTAGRAM GUIDE

A MUSEUM-FIRST INSTAGRAM GUIDE

ZEITZ MOCCA LAUNCH A MUSEUM-FIRST INSTAGRAM GUIDE

Visitors can navigate their way around the museum with ease.

With over sixty galleries spread over seven floors, the Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) is both impressive and potentially quite overwhelming. To make visiting this treasure trove of African art easier to navigate, more dynamic and even more welcoming, one of South Africa’s leading digital agency’s has created a constantly changing and immersive map on Instagram that guides visitors through the museum. This is a world first for a museum.

The Insta Map gives visitors a quick overview of what is being exhibited on each floor, where key artworks are located and how to find the museum’s amenities. It also enables them to take a two-hour Instatour of must-see pieces and gives them a guide to the most Instagrammable spots in the museum.

To access the Insta map, visitors can scan the QR codes posted around the museum or go directly to the dedicated Instagram page @zeitzmocaa.map and start exploring.

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