NEDERBURG STANDS PROUD ON GLOBAL PODIUMS
Nederburg has been included in the highly-anticipated top 50 list of ‘The World’s Most Admired Wine Brands’ by UK-based publication, Drinks International, for a fourth consecutive year in 2019.
The Paarl winery is one of only two South African wine brands to appear on this year’s top 50 list, taking the 47th place, selected by over 200 of some of the most renowned names in the global wine industry, and strengthened by the expertise of well-known specialist wine market research and consultancy firm, Wine Intelligence, that helped conduct the 2019 survey.
The results were announced during a special, by-invitation-only awards evening at the luxurious Steigenberger Park Hotel in Düsseldorf in Germany. The ceremony also served as the inaugural party for ProWein 2019, known as the world’s top international trade fair for wine and spirits, which concluded on 19 March.
In 47th position, the achievement puts Nederburg, one of the most dynamic brands in the newly-formed Libertas Vineyards and Estates portfolio, in the company of several very famous wine brands. Amongst the luminaries on the list are Australia’s Penfolds, Spain’s Torres, New Zealand’s Villa Maria, Chile’s Concho Y Toro and French icon, M. Chapoutier.
Nederburg’s success as one of South Africa’s most lauded names in wine is built on a rich history and tradition of winemaking excellence spanning more than 200 years. Currently, multi-talented cellar-master, Andrea Freeborough, leads the team of highly-skilled winemakers. She trained as both a viticulturist and winemaker and combines finely-honed technique with a keen appetite for innovation.
The winery prides itself on its ability to produce both speciality and popular wines. It grows its own grapes, but also sources fruit from a long-standing network of supplier growers across the Cape, giving it access to excellent quality grapes. Its cellar is designed to simultaneously produce connoisseur and mainstream wines for export to more than 80 countries across the world. Nederburg was one of the first South African wine brands to enter the international market, and has been trading in Germany for over three decades.
According to Drinks International, to make it into the international line-up of the top 50 wine brands, demands consistent or improving quality; a reflection of region or country of origin; a responsiveness to the needs and tastes of target audiences; excellent marketing and packaging; and a strong appeal to a wide demographic.
Drinks International winners catalogue describes Nederburg:
“No South African wine producer has won more gongs at international competitions than Nederburg. Among the wines to capture the eyes- or perhaps that should be taste buds- of judges recently is Two Centuries Cabernet Sauvignon, part of a burgeoning portfolio of premium wines that’s proved its ability to compete at the top end as well as the everyday.
“Ingenuity. A brand concept designed to show off South Africa’s less-familiar varieties – and unusual combinations of them – is another to get critics purring, in particular the white, an eight-way blend of Sauvignon Blanc from Darling, Chenin Blanc from Paarl, Robertson Chardonnay, Riesling and Albariño from coastal vineyards, Viognier from Groenkloof, Stellenbosch Gewürztraminer, and Pinot Gris from vines in the Western Cape. Two red blends showcase grape varieties more usually at home in Rioja and Tuscany.”
Other judging factors included: “The annual Nederburg auction is a major event on the international industry calendar and the brand is a supporter of non-profit organization Ohubeka, providing bikes to people in South Africa with limited access to transport”
Over the years, Nederburg has won many other leading international and local wine titles and awards. These include most successful South African producer at the International Wine & Spirit Competition, Platter’s South African Wine Guide ‘Winery of the Year’, and Diners Club ‘Winemaker of the Year’, amongst others.
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